Project Impact
We transformed Breakthrough Energy's annual climate report into an interactive digital experience that makes the path to net zero tangible and actionable for the leaders driving change. The 2024 State of the Transition report reached policymakers, industry leaders, and investors at a pivotal moment—when climate technology shifted from invention to deployment at scale. View Site
Role
Lead Creative
Industry
Venture Capital Climate Tech
Challenge
The report needed to communicate dense climate data and policy insights to multiple high-level audiences—from venture capitalists evaluating investments to policymakers shaping energy infrastructure. The challenge was transforming a 79-page technical document into a format compelling enough to cut through the noise and drive action during what Bill Gates called climate tech's "deployment era."
Approach
I directed the visual strategy and coordinated external partners to create a cohesive multi-platform experience. Working with Lucas Fleischer, Head of Content and Creative, I translated complex climate topics into accessible visual narratives across web, social media, video, and print. I then partnered with the marketing team to develop a distribution strategy that maximized reach among policymakers, industry leaders, and investors.
Result
A comprehensive digital report that positioned Breakthrough Energy's insights at the center of climate tech conversations.
Clarity around critical topics like the $1 trillion in expected IRA-related investments and the transition from sustainability initiatives to full-scale business strategy.
A coordinated design and distribution approach that informed capital allocation and policy decisions at a moment when the clean energy transition needed it most.